![]() On June 23, 2016, it was announced that Village Roadshow would open a venue next door to its popular theme parks, Warner Bros. Village Roadshow received a 67% stake in the joint venture by providing 100% of the startup funds. Topgolf and Village Roadshow Theme Parks agreed in 2016 to a joint venture to bring Topgolf to Australia. Also that year, Protracer golf ball tracking technology was purchased and renamed Toptracer. In January 2016, the company purchased the World Golf Tour gaming company. īy 2015, Topgolf had 28 locations that brought in 8 million customers. Mobile phone apps were issued in 2013, with social media digital walls added to locations in 2015. Topgolf had sales of $163.5 million in 2014 to make the Inc. Anderson moved to have newer location be even larger, with a full line kitchen and executive chefs replacing small kitchens and more golfer space. By 2011, WestRiver's head Erik Anderson took over the executive chairman post from Grogan. In 2009, Topgolf International (US) acquired Topgolf UK then in July from World Golf Systems the Topgolf intellectual property aspects. After six months, the Dallas facility had a six-hour wait. With an energetic Dallas staff in February 2007, Grogan and Main brainstormed a number of low-tech marketing techniques to draw customers as they needed to explain Topgolf like in the UK. With little traffic at any location, Grogan expect to be closed by May 2007. The next Topgolf location, Dallas, was selected for its connection to golf, a warmer environment, and Fortune 500 companies. Snow closed the location for its first four weeks and caused equipment damage. ![]() This location struggled so Grogan decided, although it is in a colder climate, to open a location in Chicago. Īlexandria, Virginia was selected due to its close proximity to Washington, D.C., which could attract government officials from golf courses. Grogan, Main, Wilkinson, Mendell founded and started up the US licensee, Topgolf International, and found investors. Grogan with three other partners-David Main, Eric Wilkinson, Tom Mendell-then struck upon how to increase business by making it an experience by having an event space, larger kitchens, and restaurants, making locations 3 to 4 times the original's size. Seeing only a 5% return on investment, Grogan turned them down again, although he was otherwise impressed during the visit. Grogan later had been induced to visit the Topgolf facility in February 2004. In 2003, bankers approached Richard Grogan to invest but were rejected. The PGA and golf equipment companies refused to get involved. The golfing community and businesses were not enthusiastic about the game. In Watford, just outside London, the twins built the first location, which opened in 2000. From this, they designed a new game, Topgolf, which is a redesigned driving range. Looking to improve the game, the Jolliffes looked to the then-new commercial microchip technology and placed it in the golf ball. Both golfers, they began complaining about golf's issues: the time factor and lackluster driving ranges. Twin brothers Steve and Dave Jolliffe had sold their mystery shopping business and were looking for a new project in 1997. History Topgolf Silicon Valley, in San Jose, California. In Canada, a joint venture with Cineplex Entertainment was established to operate locations there, but was abandoned by Cineplex in 2020. Topgolf locations in Australia are run by a joint venture of Topgolf International (3.7%) and Village Roadshow Theme Parks. In October 2020, publicly traded Callaway Golf announced it was acquiring Topgolf, with the merger completed in March 2021 and the merged company adopting the name Topgolf Callaway Brands. Headquartered in Dallas, Texas, it has locations in the United States, United Kingdom, Australia, Germany, Mexico, Thailand, and the United Arab Emirates. Topgolf is a golf driving range game with electronically tracked golf balls and automatically scored drives that started in 2000 and grew to become a multinational sports entertainment company.
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